How To Target Your Audience & Win With Paid Ad Campaigns

Creating the best PPC campaigns requires creativity, strategy, and analytical thinking.
​Let our paid search experts build the perfect campaign to capture conversions on any channel.

Why You Need To Drive Revenue With Precision Paid Search

When it comes to compelling advertising campaigns, people think it’s always about the creative. While the visuals certainly matter, there are other factors like placement, bidding strategies, budget optimization, and keyword research that enhance the campaign so that it has the highest possible conversion rate.

Facts and Figures: Paid Search in 2020

•  50% more consumers go to retailer sites from paid ads and make a purchase over organic links.
•  33% of consumers click on paid search because it directly answers what they searched.
•  76% of consumers searching for something nearby will visit the business on the same day.
•  Paid search ads and PPC increase brand awareness by up to 80%.
•  58% of millennials purchased something from a paid search or social media ad.
•  Text ads are the most popular with 49% of consumers clicking through.
•  74% of brands confirm that PPC is the major driver for their online business.

​Our client campaigns are well-managed and optimized by our team of paid search managers and analysts. These individuals eat, drink, and breathe PPC strategies, creating new tests and models to enhance your campaigns and use your marketing spend wisely. 
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​Most internet users today can’t tell the difference between an organic search result and paid search ad. However, there’s much more to these ads than the right messaging. Placement, bid monitoring, site extensions, conversion tracking, and URL tracking are necessary to create the best campaigns.

We want to help your campaigns reach new heights for ROAs, conversion rate, lead cost, and maximized spend.
​Let’s talk about your campaign goals and provide a quick analysis to get you back on track.

Become a Paid Search Client

What Can PPC Do For Your Business?

Pay-per-click advertising is one of the most historic ways to expand your reach and build brand visibility within search engines. However, it’s gone beyond that with new networks, social media, and video. 

Our paid search and PPC services include:
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•  PPC audit
•  Google ads
•  Display ads
•  Facebook advertising
•  Other social media advertising
•  Account setup and optimization
•  Competitive analysis
•  Landing page optimization
•  Conversion tracking
•  Data insights and reporting

We see that when businesses use paid search, they receive thousands of new visits based on innovative keyword strategies and speed up the customer journey. As more customers research your brand and find your paid search campaigns, you can direct these consumers directly to what they’ve been searching for.

There are many ways to start a paid search campaign, including:

Google AdWords

Google is the King of Search. There’s no doubt that all businesses can benefit from a paid search campaign on this network. Whether you want a brand text search campaign or need to optimize your keyword campaigns, your ads appear right at the top of search with the right bid strategy.
 
Our skilled Google ad experts work day and night on campaigns, using our own methodologies to develop keyword groups, test new ads, and create new bid strategies to enhance your visibility and increase your conversion rates.

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Facebook Advertising

Don’t you just know that if you could show your product to your ideal customer that they would buy it instantly? Welcome to the world of Facebook advertising. Just five years, social media wasn’t even apart of the PPC discussion, but it’s hard to ignore Facebook’s reach with 3 billion monthly active users. With just a small budget, you can reach hundreds of customers per day, and with even bigger budgets, hundreds of thousands of customers in targeted audiences can see your brand.

Remarketing & Retargeting

There are several ways to use customer lists to build audiences on different PPC networks. For example, you can build an omnichannel remarketing campaign that targets customers who have purchased in the past three months or even customers who signed up and didn’t purchase. You can share specific offers and promotions with these groups to inspire them to purchase items with dynamic product ads and retargeting. 

Google Display Network

In addition to search ads, businesses also need the dynamic capabilities of the Google display network or GDN. This is a powerful network that allows you to place ads on websites across the internet, wherever your customer browses and conducts research for products like yours. This is possible through interest targeting, keyword groups, and consumer behavior. You open up your business to infinite visibility, but these campaigns also require an expert eye to manage spend and conversion costs. That’s where we come in.  

Gmail Sponsored Promotions & Yahoo Ads

Don’t have an email list but want to share your promotions right to your ideal customer’s inbox? There are multiple ways to extend your PPC campaigns to email. For example, Gmail Sponsored Promotions (GSP) allows you to target all Gmail users with your promotion. You can do the same using Yahoo’s email network. 

Schedule a Free Consultation

Experts at Campaign Management

With over 20 years of combined experience in paid search, PPC, and display, we’ve learned a thing or two about what truly matters when it comes to campaign management. For instance, you can’t just “set it and forget it” like Google wants. This only drains your budget and makes money for the search engine.
 
We’ll craft the perfect bid strategy and update our practices in real-time, creating new tests when needed and pulling down conversion reports to see what channels are working or not. We believe in full transparency with our clients, so you can always expect to get the most out of your marketing spend. 

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How To Build The Perfect Ad Campaign

Paid search is as much about creative as it is the strategy. We partner with clients to discover their business goals and capture their brand with incredible creatives. From video to carousel images to dynamic product ads, our creative department will show you visually stunning ads that were made to capture your target audience’s interest. 

Inquire About Ad Campaigns

Become a Client and Get a Free Marketing Proposal

Want to build your brand awareness and see conversions in just a few days?
All you need is an intuitive paid search campaign.
​After a brief discovery, we can share the perfect plan for your business.

Become a Paid Search Client